Keynote speaker, executive coach and 3x international bestselling author who helps leaders build the confidence to lead lasting change through her GRASP Method™.
Tara LaFon Gooch, MBA, is an international keynote speaker, executive coach and certified Personal Change Management Instructor who runs GRASP Leadership Advisory (GRASP Coaching & Consulting, LLC) and co-founded the authority-branding agency Best Branding Solutions with her husband Josh Gooch. After 21 years in corporate sales, she left in 2022 to build her own practice around the GRASP Method™ (Gratitude, Responsibility, Action, Sight, Purpose), the framework behind her TEDx talk "Gratitude: The Foundation of Confidence" (415K+ views, ranked among the top 50 TEDx talks of 2024) and her three international bestsellers, How to GRASP Confidence & Own Your Power, Talk Your Way to the Top and the co-authored From Cocoon to Soar. She hosts the GRASP Confidence Podcast (top 2.5% globally), has been featured in Forbes three times, and works with organizations including Womble Bond Dickinson, PMI Carolina and the Institute of Management Accountants.