Legendary Silicon Valley Marketing Strategist and Author, Founder of Regis McKenna, Inc.
Regis McKenna is a pioneering American marketing strategist and author, renowned for his instrumental role in launching some of the most significant technological innovations of the computer age, including the first microprocessor for Intel and Apple's first personal computer. A liberal arts graduate of Duquesne University, where he studied existential philosophy, he founded Regis McKenna, Inc. in 1970, shaping modern technology marketing theories and practices. He has written several influential books on marketing and technology.