Pam Smith

Pam Smith is a marketing executive who specializes in storytelling and positioning, crafting buyer-driven narratives that fuel hypergrowth and have helped companies reach successful IPOs and acquisitions. Her track record includes authoring the "connected planning" category and leading storytelling for Anaplan's IPO, shaping the "connected firm" vision to ready Intapp for its IPO, developing Looker's initial marketing plan and advising through its acquisition by Google, and launching categories like e-business, travel reservations software, and personalization. A former strategy consultant who has brought over 100 technologies and services to market, she has experience spanning large companies to startups and leads end-to-end strategy and execution—from product concept, positioning, and messaging through launch, demand generation, sales, and advocacy. Her expertise covers SaaS, mobile, crowdsourcing, CRM, and enterprise software, and she specializes in IPO readiness across all key touchpoints (S-1, roadshow video, presentations, stakeholder communications, PR, and website). She describes herself as someone who enjoys leading high-performance teams across marketing and cross-functional, global environments, blending humor and hard work to deliver strong results.