Geoffrey Moore

Geoffrey Moore is an American organizational theorist, management consultant, and author, widely recognized for his influential book "Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers." His work focuses on the market dynamics surrounding disruptive innovations and strategies for companies to transition from early adopters to mainstream customers. He is also a venture partner and managing director at Geoffrey Moore Consulting, and Chairman Emeritus of The Chasm Group, Chasm Institute, and TCG Advisors.